Fresh or not fresh: How can you tell?
Once fresh juices and dairy products are out of the factory, they go through a long and complicated journey to get to you. There is no telling what kind of temperature changes the product has been through, on the way, or how long it has been sitting in warehouses, supermarkets, shopping trolleys, car trunks or kitchen tables etc. The only thing you can do is check the expiration date. But the expiration date is just an ‘assumed’ expiry date of the product, and a product’s freshness is not only determined by its lifespan, but also the temperature it is exposed to.
The Fresh-Check Indicator: Now you can tell.
With Milco products, you will not have to guess the freshness of your juices and dairy items, thanks to the Milco Fresh-Check Indicator – a modern way to accurately measure the remaining life of a perishable product, by taking into account the actual maturity of the product and the temperature it is exposed to. Basically, the indicator tells you if your fruit juice, milk or yoghurt underwent any temperature changes – which negatively affect their quality and taste. Thus, the Fresh-Check indicator allows you to keep an eye on the freshness of your products from the moment you purchase them until they are consumed.
How it works.
Immediately understandable because of its graphic representation, even a 3 year old can read it. The Fresh-Check indicator is an adhesive label that contains a substance, which progressively darkens due to time and temperature changes. The more the temperature increases, the more rapidly the indicator will darken – a colour change that is irreversible.
How to read it.
The Fresh-Check indicator shows you a spot with a ring around it. All you have to do is compare the colour of the centre spot with the colour ring. Just remember the 3 guides to checking freshness:
| 1. | Center Spot Lighter Than Ring : | FRESH! |  |
| 2. | Center Spot Same As The Ring : | Still FRESH! (But consume quickly!) |  |
| 3. | Center Spot Darker Than Ring : | NOT FRESH! |  |
The Fresh Guarantee:
“We make sure that consumers are well aware of the freshness of the juices and dairy products they purchase by giving them the power to see for themselves whether or not our stocks have been handled well. With Milco, customers always know the quality of the products they purchase.” – Fady Antonios, President & CEO, National Food Products Company.
