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‘Fresh’ Website for Milco
Posted May 7 2007
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Dubai, UAE, May 7, 2007 – Milco, the largest dairy company in the UAE, has launched an entirely new consumer website offering health tips, news, information on its wide range of products, and details on its innovative Fresh-Check Indicator.
Designed in a bright, cheery and colourful style that reflects the company’s recent branding makeover, the website www.milcodairy.com invites consumers to inform themselves through an online experience that reflects, and reinforces, the Milco brand.
There are pages dedicated to healthy eating, including tips on the best way to do grocery shopping to keep foods fresh, as well as advice on how to place perishables in the refrigerator for maximum freshness. Website visitors also can watch and listen to Milco’s latest commercials and view its different print advertising campaigns.
“Especially over the last year, the Internet has become an increasingly significant and important medium of communication and interaction between customers and the brands they use. We wanted to develop a new website that not only reflected our re-branding but also leveraged our expertise in food freshness to provide consumers with useful information that they can use when shopping at the supermarket and storing food at home,” Salim Rayes, General Manager of Milco.
One of the most interesting pages on the website is dedicated to explaining the Milco Fresh-Check Indicator, the first of its kind in the Gulf and a unique way for Milco customers to keep an eye on the freshness of their products – from the moment of purchase until the time they are consumed.
The new website is part of Milco’s comprehensive branding makeover that has made use of state-of-the-art graphics to create attractive packaging designs to exemplify the freshness and quality of Milco’s products.
“The website design, colours, graphics and images make visitors to the site feel welcome. Every page offers interesting information, while the site is easy to navigate, thereby encouraging people to visit again and again,” Rayes added.
