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With the consumer always in mind, Milco, along with other consumer products, set out last week to introduce people to healthy breakfast options. At Carrefour locations across the UAE, large and colorful refrigerator units were set up in the main entrance and stocked with Milco products. Eager to offer consumers the best food to start the day, promoters were at hand to answer any questions customers might have.

The event, a collaborative effort with Carrefour stores, was aimed at reminding people of the importance of breakfast. In fact, a healthy breakfast is the most important meal of the day. The body needs a constant supply of energy to work well and breakfast provides the required nutrients to start it right.

The Heart foundation highlights that “to get a good start to the day, breakfast is crucial. This meal will kick-start the brain into action and improves concentration levels for the morning ahead”. This operation also aims at reminding people that breakfast need not be bland and lifeless: try to include different food groups at breakfast, i.e. low fat yoghurt, cereals and juice.

Milco, which had previously launched products equipped with the invaluable Fresh-Check indicator, displayed a delicious array of fruit yoghurts and fresh juices alongside its offerings of plain yoghurt, labneh, and fresh milk. “It is very important for people to understand that breakfast is the fuel required by the body to function well throughout the day.

Milco guarantees that the freshest products are on (the) shelf to make the breakfast time tasty and memorable” affirmed Khalil Traboulsi, General Manager at National Food Products Company. The wide range of Milco products ensures that customers would also be getting enough vitamins and minerals to ensure they start the day the proper way.