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Always ahead, and always striving to offer their consumers new and healthy products, Milco will soon be launching its newest product, Laban Plus, a drink that helps increase the body’s immunity through the addition of a “probiotic culture”. New “Probiotic Culture” Laban Plus promises better digestion, stronger immunity, and a smooth creamy taste.

What are probiotic drinks? Probiotic culture drinks, such as Laban Plus, are dairy products that contain living bacteria called Bifidobacterium (BB-12). BB-12 positively affect the immune system by improving the balance of good and bad bacteria in the intestine.

This causes the body to produce illness fighting antibodies more efficiently, decreasing the likelihood of having gastrointestinal and respiratory infections. And since probiotic culture offers a natural solution for a healthier body, it is suitable for all ages. In fact, researches conducted at day care centers have shown that when given to children on a regular basis, probiotic culture helps reduce the incidence of illness among them.

Nadine Traboulsi, Brand Manager at Milco highlights: “Nowadays, consumers are becoming more conscious about their health. Their purchasing decisions are not made haphazardly; they are constantly looking for the freshest and healthiest products on the shelves. Probiotic goods, and more specifically Laban plus, answer their needs thanks to the digestive benefits they provide”. With so many advantages, it’s no wonder Milco will be spending the entire month of September introducing people to its newest product.

Throughout the month of September, Milco staff in branded t-shirts will be bringing supermarket aisles across the UAE to life by offering consumers a free taste of Laban Plus. They will also be providing customers with leaflets explaining the benefits of probiotic culture. And, if this weren’t temptation enough, a 10% discount on the price will be offered throughout the month. With a complete range rich in probiotic culture, calcium, and protein, Laban Plus is the healthy way to start the day.